Reading suggestions

Allgäuer, Jörg E., Larisch, Matthias, Public Relations von Finanzorganisationen [Public Relations of financial organizations]

Gabler Verlag, 369 pp, €59.95, ISBN 978-3-8349-1078-3

The public-relations work of financial organizations differs significantly from that of other companies. The reasons for this lie in the characteristics of the products and services offered, in the economic role and mutual interdependence of financial organizations, in the high regulatory density and in the characteristics of financial reporting. The book offers a practical and at the same time theoretically based foundation for financial organizations’ communications. The authors explain the key areas of financial PR for all target groups (employees, media, shareholders, business partners, policy makers and society), bringing out the strategic and operational characteristics of the communication. Over 500 specific tips, numerous information boxes, illustrations and templates, as well as current industry interviews testify to the high practice content of this compendium.

Böhnke, Werner, and Rolfes, Bernd (eds), Die Banken in ihrer größten Krise – wie geht es weiter? [Banks in their greatest crisis – what’s next?]

Gabler Verlag, 92 pp, €49.95, ISBN 978-3-8349-3383-6

With the financial crisis, the hard -fought competition over conditions continues unabated. German banks are not only in fierce competition with each other; foreign competitors too have the domestic market more intensely in their sights. Internationalization further exacerbates the income and consolidation pressure. Before the progressive changes in the markets and value chains, eyes were so far still closed in many cases. The future distribution of roles in the banking business and the avenues to be explored are being discussed highly controversially both between banks and within banking groups. This book contains ideas and approaches of renowned experts from politics, science and practice.

Tichy, Roland, Schalast, Professor Christoph, Canibol, Hans-Peter, WirtschaftsWoche Guide 2012 M&A & Corporate Finance

Handelsblatt Verlag, 400 pp, €49.90 Euro, ISBN 978-3-775402-45-3

The WirtschaftsWoche Guide 2012 to M & A and Corporate Finance helps German companies, CEOs and general managers with strengthening the capital base of their company to expand operations, outsource or regulate their succession. The Guide provides information on the relevant prospects based in Germany for equity and corporate sales, as well as on lawyers, accountants and consultants who will assist them.