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Qrnold, Jens, Die Kommunikation gesellschaftlicher Verantwortung am nachhaltigen Kapitalmarkt [Communicating social responsibility on a sustainable capital market]

VS Verlag, 342 pp, €39.95, ISBN 978-3-531-17834-9

The importance of CSR for business success is growing. With the emergence of an independent SRI market, enterprises face a new audience for their CSR communication, which demands specific information about entpreneurial sustainability qualities. The need is therefore for a target-group-oriented design of CSR communication. The author develops a conceptual design model for the communication of social responsibility in sustainable capital markets from the overall perspective of capital-market and corporate communications.