Reading suggestions

Bär, Monika, Borcherding, Jan, Keller, Bernhard (eds.), Fundraising im Non-Profit-Sektor

Gabler Verlag, 361 pp, €69.95, ISBN 978-8-8349-1747-8

For non-profit organizations and fundraising companies the same rules of marketing, distribution and communication apply as for other companies: they must convince their donors and link up with them. But how are the right donors to be permanently won over? In this book high-profile authors from nonprofit organizations, fundraising companies and consultancies focus on a mosaic of selected methods of donor recruitment and care. They show the diversity of the tools of market research and in particular the areas of application in the nonprofit sector, and make clear how effective fundraising works in practice. With numerous case studies, checklists, dos and don'ts.

Eller, Roland, Markus, Heinrich, Perrot, René (eds.), Kompaktwissen Risikomanagement

Gabler Verlag, 310 pp, €34.95, ISBN 978-3-8349-2082-9

This book provides an overview of commonly used terms in risk and treasury management of banks, businesses, municipalities and businesses close to local government. You are given a brief explanation of each of these terms. Through the thematic structure, you have the opportunity to selectively and quickly secure additional information. The focus is on holistic treasury management, that treats all risks, such as market price, address and liquidity risks, but also operational risks and sales risks, as equally relevant.